Develop and refine the brand identity for online men’s grooming store – Worthy & Spruce. The branding should convey a vintage feel, a sense of refinement and a ‘gentlemanly’ quality. The commission is to include development of the main company logo in both landscape and square format, as well as business cards, stationery and product packaging. A mock-up of a full-page magazine advertisement is also required for an upcoming print marketing campaign. A combination of the Adobe software which includes Photoshop, Illustrator and InDesign was used to create all the artworks.